To successfully market your Web site you need to conduct ongoing marketing activities, just as you would for any store or product.

Below are some of the services and activities we believe are necessary to achieve success with your web site. Not all apply to every Web site. Components will vary according to your objectives, but the items we have helped clients set up and operate include:

• Announcing in newsgroups
• Announcing your Web site with search engines
• Applying for Awards
• Banner Exchanges
• Conducting a direct e-marketing campaign
• Integrating with your traditional marketing
• Issuing an e-newsletter
• Issuing press releases
• Measuring results
• Obtaining links from other Web sites
• Participating in e-mail lists
• Purchasing ad banners on other Web sites
• Running on-site events

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A Note About Search Engines

This is one of the mystical topics on the Web. You do need to apply for search engine listings, but the techniques for getting "high" placement on engines are many and varied. Yahoo, perhaps the top referral engine on the Web, recently instituted a fee for anyone who wants a guarantee that they will even be considered.

Getting a good listing on the search engines is one of the most important things you can do to promote your sites. IMC uses some highly sophisticated tools to get you where you’ll be seen. Just ask Scott Searles, owner of Harvest Express, for whom we did his classy site. He got the coveted Number One position on Yahoo for his search words within two weeks of the site going up! Those who have tried (and tried and tried) to get good search engine rankings, can appreciate this near-miraculous accomplishment.

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Signature files are little tag-on text bits that you and all of your employees use in your e-mail to alert recipients of your web site, ongoing promotions and other news of interest., Used effectively, these "sig files" can produce enormous returns, for almost no investment. They are an extremely effective form of advertising, and it's free!

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Here’s another master tool for online marketing. And, as your list builds, you can generate significant revenues from a successful e-Zine or newsletter. We can help you set up such a list or newsletter, so that you do not have to do any maintenance of the list itself--- no worry about wrong sign-ups, bad addresses, remove requests and the like. Totally autopilot.

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Bulk Email is often called spam. These are technically somewhat different. You have to be very careful in sending out bulk Email to anyone. But, for your own customer list, and those who have requested to receive information from you, Email lists are extremely potent marketing machines, returning tens of thousands of dollars in revenues in days, if not hours. We can show you how to use targeted opt-in Email lists to send your sales soaring.

Are you ready for IMC to take you on the web?