The fact is, today Web surfers are a
more sophisticated group. The days when
you could "put up a web page"
with your company logo, a few snapshots,
some corny sales bits, and an e-mail link---are
over and gone.
Fortunately or unfortunately, the top
sites, like Amazon.com, NBA.com and similar
sites have more or less created the "bar"
by which all sites are judged.
In other words, if your site isn’t more
or less "like" the top sites,
you are judged accordingly, often harshly.
As they say, "two clicks and I’m
somewhere else."
IMC Digital Universe can be of enormous
help in two ways:
1) We create the "look and feel"
and functionality of those multi-million
dollar sites, for a mere fraction of the
cost. We know lots and LOTS of tricks
and tips, that allow us to invest your
site with many high end features, but
not at high end costs.
2) We actually know what it takes to
make sites work, because we operate several
best of breed web sites ourselves.
In short, we use all of our savvy and
sophistication FOR YOU.
Here are the basic design principles
IMC will employ to create a superlative
Web presence for you as our client.
...................
Your site will be instantly recognizable:
That sleek, understated look of the modern
e-commerce machine.
...................
A simple interface: Very text-oriented,
easy to navigate at a glance and tiny
graphics. Fancy gimmicks simply do not
work; there should generally be no wait
for scripts to load. What highlighting
there is, is done tastefully. Users in
a hurry (that is, 99 percent of surfers)
can search your entire site directly from
the home page. And you will be happy to
have them pay for their purchase right
there online. Just like the "big
boys."
...................
The design will not overwhelm.
You want to look like the online equivalent
of a stately institution, or a major player
in your field, no matter what the actual
size of your business.
...................
Database and e-commerce engines (not
to mention a lot of manpower) driving
the operation are usually used by all
top sites. To be very candid, if your
budget is limited, these capabilities
will be out of your reach. But we can
make very capable substitutions, using
our own scripts, or modifying licensed
software, to get the job done.
...................
Offer an 800 number right up
front. "Open 24 hours" and the
800 number tell your customers that you
are ready to serve them.
...................
Offer default search directly
from the home page.
...................
Daily news displayed nicely will
keep users coming back to your site.
...................
Tells users the date each day.
Why not?
...................
Above all, Foster Community. This
is perhaps the most important factor for
ensuring the success of your site. We
believe very strongly in Discussion Forums,
which we set up to allow your clients,
customers, employees and everyone to communicate
together about your company and products.
This is perhaps the single greatest addition
anyone can make to a web site to generate
repeat visitors, loyalty and trust. IMC
has spent years in the discussion forum
business. Our CustomTalk forum program
with state-of-the-art message management
administration; simple, understandable
user interface; remembers what you read;
fast loading; public and/or private topics;
keyword and new message search; on-line
documentation for users; E-mail notification
of new posts, or replies to own posts;
user profiles (e-mail address, full name,
change password); and much more, offers
simply the best discussion forum available
in the world, period.
Are you ready
for IMC to take you on the web?
